Binance CEO Asks Followers to Help Nab a Fraudster

Binance chief executive Changpeng Zhao has appealed to his followers on Twitter to report an impostor pretending to be the CEO of the Korean arm of the crypto exchange. Zhao, however, didn’t clarify if Binance is contemplating any legal action against the alleged perpetrator.

“Purple is not even Binance’s color”

Zhao tweeted on Oct 25, saying that he was receiving inquiries about a bogus website claiming to represent Binance South Korea. He shared images of what appears to be a business card featuring the logo of the fake company, as well as the name and email address of its CEO.

The Binance CEO pointed out that even the color of the business card is not the same as the one used by Binance. As for the email address mentioned in the card, Zhao said it’s fake.

“Purple is not even Binance’s color, and the email address is completely fake.”

So who is This Impostor?

The image shared by Zhao names Shawn Y. Choi as the CEO of this fake company pretending to represent Binance operations in South Korea. Other than that and the email address of the impostor, the image doesn’t reveal much.

When we looked up the domain linked to the domain on, it gave us an address in Seoul: 170 Nonhyeon-ro Gangnam-gu Seoul. A Google search further revealed, the email address associated with – ‘’ is linked to a cafe in Seoul.

However, it’s likely that the address, as well as the phone number linked to the domain, are as bogus as the website using a ‘C’ for the ‘K’ in Korea.

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